It’s been a busy few weeks for Microsoft: unveiling Windows 10 S, the Surface Laptop, and a slew of major Windows 10 updates and features at Build 2017. But one thing that stood out among the various announcements by Microsoft was a renewed focus on the Windows Store, which is increasingly looking like a central piece of the future of Microsoft’s operating system.
When the Windows Store launched back in 2012 alongside Windows 8 and Windows RT, things were very different. Fueled by the massive success of Apple’s iOS App Store, tech companies were running to create storefronts of their own to keep up (including Apple, who released the far less successful Mac App Store in 2011), and Microsoft wasn’t going to get left out.
But the Windows Store was a confusing mess in 2012. Windows 8 ran on Intel’s x86 / x64 architectures, while Windows RT ran on ARM, but the two shared a store, meaning that the apps on offer had to be ARM compatible since everything in Windows Store had to also run on RT.
That meant that the Windows Store of old was essentially just Metro-ized, tablet-focused applications that were designed to compete with Apple’s iPad, instead of allowing the store to serve as a repository of traditional Windows programs. Additionally, software built with the popular .NET and Win32 frameworks wasn’t eligible for the store, making it virtually impossible for many popular programs to be available without fundamentally remaking things from scratch specifically for Windows 8 / 10.
But Microsoft has learned a lot since the initial lackluster launch of the Windows Store. Windows 10 introduced the Universal Windows Platform, which made it easier for developers to create applications that would work on multiple platforms. And last year at Build 2016, Microsoft announced a Desktop Bridge Tool that would help port traditional.
NET and Win32 Windows desktop applications to Windows Store-compatible versions. And of last year, all future first-party Xbox One games will be offered as cross-compatible Windows 10 options through the shared Windows Store as part of the Xbox Play Anywhere program, giving Microsoft a viable incentive for users to use the Windows Store over competitors like Steam.