London has beaten traditional favourites such as Paris and Rome to be named the best destination in Europe in TripAdvisor’s annual Travellers’ Choice Destination awards.
The sought-after top rating was awarded after analysis of millions of visitor reviews of hotels, restaurants and tourist attractions. The capital’s profile was boosted last year by events such as the Queen’s 90th celebrations and blockbuster shows like Harry Potter and the Cursed Child.
London also ranked as the second best rated destination on earth, beating popular holiday destinations like New York and Thailand – but was narrowly pipped to the top spot by Bali in Indonesia.
The Indonesian island, which is known for its forested volcanic mountains, iconic rice paddies, beaches and coral reefs, jumped nine places from the 10th spot last year.
TripAdvisor’s top 10 destinations in the world also recognised Crete in Greece (number six), Barcelona in Spain (seven), Siem Reap, near Angkor Wat in Cambodia (number eight), Prague (nine), and Phuket in Thailand (10).
Rajesh Agrawal, Deputy Mayor for Business and Chairman of London & Partners, said: “London has the best selection of food, theatre, cultural events, museums and galleries anywhere in the world, and we are welcoming more visitors than ever to enjoy the diversity of our great city.
“With new blockbuster exhibitions and shows opening, plus Harry Potter’s 20th anniversary and the ‘IAAF World Championships London 2017 and World Para Athletics Championships’ in the capital this year, we hope to further cement the city’s global status as one of the best places that there is to visit.”
The number of overseas visitors to the capital has soared since the 2012 Olympics, reaching a record 17.4 million in 2014, making it the city most visited by international travellers.
The capital fell one spot from first place, having been named the world’s number one travel destination last year.
TripAdvisor’s 10 best-rated destinations in Europe:
1. London, UK
2. Paris, France
3. Rome, Italy
4. Crete, Greece
5. Barcelona, Spain
6. Prague, Czech Republic
7. Istanbul, Turkey
8. St. Petersburg, Russia
9. Lisbon, Portugal
10. Amsterdam, The Netherlands
TripAdvisor’s 10 best-rated destinations in the world:
1. Bali, Indonesia
2. London, UK
3. Paris, France
4. Rome, Italy
5. New York City, United States
6. Crete, Greece
7. Barcelona, Spain
8. Siem Reap, Cambodia
9. Prague, Czech Republic
10. Phuket, Thailand. Source: standard