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Local fashion brand strives to redefine Indonesian style


Olive military jackets by Indonesian fashion startup Soze. (Soze/File)
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An olive military jacket has turned heads because of its clean lines and bold, contrasting shades.

Designed by Indonesian fashion startup Soze as part of Blossom of Consciousness (BOC), its latest fashion line, the BOC Improvised Jacket’s clean lines and contrasting shades are as much about contrast as form and function.

“This olive long-sleeve lightweight and relaxed jacket is constructed to give a new form to the modern jacket,” said Soze of the outfit.

“Extra detailing of the zip closure at the cuffs, dual hidden pockets at the front exterior” and other features hint at how the jacket’s out-of-the-box design has turned fashion on its head.

Creating a look

The BOC Improvised Jacket is one of the highlights of the collection by Soze, which was founded by three students—Alvitto “Vitto” Dwisaputro, Faris Muhammad Noorsanto and Rizky Juniartha “Artha” Suprayogi—at the Prasetya Mulya business school in 2015.

“Soze was named after Kayser Soze, the main character and antagonist in [the Bryan Singer] film, The Usual Suspects,” said Artha. “Soze also means ‘promise’ in Turkish, making the name resonate further.”

“Soze highlights minimalist designs with multiple combinations of layers and colors combined with iconic lines,” said Artha. “The textiles are geared for people to dress well with inexpensive yet comfortable material, such as canvas on our jackets instead of twill or cotton. As a result, the outfits have a naturally comfortable fit for men and women.”

Blossom of Consciousness black jackets.(Soze/File)

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